Network Scramble

An article by Politico's Mike Allen highlights what media executives will do in the event that election night is an Obama blowout. People, this is serious. If there is no horserace to call, what will the media do? Actually talk about the issues, instead of pandering back and forth over who will win, who is inching ahead in what swing state, and all the other trivial things they talk about.

According to the Article:

But executives are already mulling how clearly they would want their anchors and analysts to state the obvious, since networks have been criticized for depressing turnout by calling elections while polls are still open for several more hours. But they must also decide how they are going to fill air time, since networks are planning to be on the air until 2 a.m. on the East Coast.

Very Interesting.....Rating's wise networks benefit from 2000-like voting catastrophe. They usually need the boost from election night because after the election is over what will they get viewers to turn in for? Car chases, Hurricanes or Paris Hilton?